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A New Procedure for Concept Evaluation
Home
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A New Procedure for Concept Evaluation
A New Procedure for Concept Evaluation
YW
Yoram Wind
Yoram Wind
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1 October 1973
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 37
(4)
https://doi.org/10.2307/1250352
Abstract
The author suggests a concept testing procedure which relies on concept evaluation and positioning by market segments. The integration of multidimensional scali...
Keywords
NEW PROCEDURE FOR CONCEPT EVALUATION
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Open Access
Cited by 36 articles