The value of value: Further excursions on the meaning and role of customer value
- 26 July 2011
- journal article
- research article
- Published by Wiley in Journal of Consumer Behaviour
- Vol. 10 (4), 179-191
- https://doi.org/10.1002/cb.328
Abstract
No abstract availableKeywords
This publication has 95 references indexed in Scilit:
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