Confronting the “corporate citizen”
- 1 March 2006
- journal article
- Published by Emerald in International Journal of Sociology and Social Policy
- Vol. 26 (3/4), 121-137
- https://doi.org/10.1108/01443330610657188
Abstract
Purpose – To demonstrate, through the application of Fairclough's critical discourse analysis framework, that the discourse surrounding corporate social responsibility (CSR) has broader implications. Design/methodology/approach – Argues that the evolution of CSR has become a two-way process of interaction between business and civil society. Findings – As companies place increasing emphasis on their ability to act responsibly as “corporate citizens”, CSR provides new opportunities for social actors to assimilate these strategies; enabling them to scrutinise, question and oppose the business practices of global corporations and challenging them to prove that there is more to CSR than merely corporate rhetoric. Originality/value – Demonstrates that the discourse surrounding CSR has broader implications.Keywords
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