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The Role of Research in Marketing Management
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The Role of Research in Marketing Management
The Role of Research in Marketing Management
HR
Harry V. Roberts
Harry V. Roberts
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1 July 1957
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 22
(1)
,
21
https://doi.org/10.2307/1247143
Abstract
No abstract available
Keywords
RESEARCH IN MARKETING MANAGEMENT
ROLE OF RESEARCH IN MARKETING
Cited by 3 articles