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The Perpetuation of Racial Stereotypes: Blacks in Mass Circulation Magazine Advertisements
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The Perpetuation of Racial Stereotypes: Blacks in Mass Circulation Magazine Advertisements
The Perpetuation of Racial Stereotypes: Blacks in Mass Circulation Magazine Advertisements
JC
J. David Colfax
J. David Colfax
SS
Susan Frankel Sternberg
Susan Frankel Sternberg
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1 January 1972
journal article
Published by
Oxford University Press (OUP)
in
Public Opinion Quarterly
Vol. 36
(1)
,
8-18
https://doi.org/10.1086/267971
Abstract
This analysis of advertisements which appeared in four mass circulation magazines between 1965 and 1970 suggests that, in a variety of subtle ways, they are contributing to the perpetuation of racial stereotypes rather than their eradication.
Keywords
RACIAL STEREOTYPES
MAGAZINES
ADVERTISEMENTS
SUBTLE
PERPETUATION OF RACIAL
BLACKS IN MASS
All Articles
Open Access
Cited by 45 articles