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The Role of Risk in Consumer Behavior
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Publications
The Role of Risk in Consumer Behavior
The Role of Risk in Consumer Behavior
JT
James W. Taylor
James W. Taylor
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1 April 1974
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 38
(2)
,
54
https://doi.org/10.2307/1250198
Abstract
No abstract available
Cited by 299 articles