Beyond persuasion: A proposal for an invitational rhetoric
- 1 March 1995
- journal article
- research article
- Published by Taylor & Francis Ltd in Communication Monographs
- Vol. 62 (1), 2-18
- https://doi.org/10.1080/03637759509376345
Abstract
Most traditional rhetorical theories reflect a patriarchal bias in the positive value they accord to changing and thus dominating others. In this essay, an alternative rhetoric—invitational rhetoric—is proposed, one grounded in the feminist principles of equality, immanent value, and self‐determination. Its purpose is to offer an invitation to understanding, and its communicative modes are the offering of perspectives and the creation of the external conditions of safety, value, and freedom.Keywords
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