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Maximizing the utility of customer product testing: Beta test design and management
Home
Publications
Maximizing the utility of customer product testing: Beta test design and management
Maximizing the utility of customer product testing: Beta test design and management
RD
R Dolan
R Dolan
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1 September 1993
journal article
Published by
Wiley
in
Journal of Product Innovation Management
Vol. 10
(4)
,
318-330
https://doi.org/10.1016/0737-6782(93)90074-z
Abstract
No abstract available
Keywords
GUIDELINES
DESIGNED TEST
BETA TEST PROGRAMS
MATTHEWS PRESENT
EFFECTIVE MANAGEMENT
Cited by 54 articles