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Determinants of Competitor Response Time to a New Product Introduction
Home
Publications
Determinants of Competitor Response Time to a New Product Introduction
Determinants of Competitor Response Time to a New Product Introduction
DB
Douglas Bowman
Douglas Bowman
HG
Hubert Gatignon
Hubert Gatignon
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1 February 1995
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 32
(1)
,
42
https://doi.org/10.2307/3152109
Abstract
No abstract available
Keywords
RESPONSE TIME
COMPETITOR RESPONSE
PRODUCT INTRODUCTION
NEW PRODUCT
DETERMINANTS OF COMPETITOR
Cited by 90 articles