Issues essential to World Wide Web marketing
- 1 April 1997
- journal article
- Published by Association for Computing Machinery (ACM) in ACM SIGICE Bulletin
- Vol. 22 (4), 2-16
- https://doi.org/10.1145/270548.270550
Abstract
Technological society in the 21st century gives us a new meaning and a new challenge in our daily life. In marketing, the challenge comes in the use of technology to make business successful. With the Internet replacing many traditional communication mediums, marketing on the World Wide Web is going to be the biggest challenge to most marketers. This paper discusses the issues that are essential to marketing on the World Wide Web.Keywords
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