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Mood Manipulation in Marketing Research: An Examination of Potential Confounding Effects
Home
Publications
Mood Manipulation in Marketing Research: An Examination of Potential Confounding Effects
Mood Manipulation in Marketing Research: An Examination of Potential Confounding Effects
RH
Ronald Paul Hill
Ronald Paul Hill
JW
James C. Ward
James C. Ward
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1 February 1989
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 26
(1)
,
97
https://doi.org/10.2307/3172672
Abstract
No abstract available
Keywords
MANIPULATION IN MARKETING
MOOD MANIPULATION
MARKETING RESEARCH
EXAMINATION OF POTENTIAL
POTENTIAL CONFOUNDING EFFECTS
Cited by 25 articles