The Relationship Between Health Information Seeking and Community Participation: The Roles of Health Information Orientation and Efficacy
- 25 January 2008
- journal article
- research article
- Published by Taylor & Francis Ltd in Health Communication
- Vol. 23 (1), 70-79
- https://doi.org/10.1080/10410230701807121
Abstract
Health communication scholarship has built on the health-promoting role of the community in exploring participatory communication techniques in community-based health promotion efforts. Community participation inculcates responsibility, strengthens community bonds, and provides a platform for diffusing health interventions. This power of a community to embody responsible action and promote participation in preventive behavior is examined in recent research on social capital. Exploring the link between community participation and health, this article demonstrates, through 2 survey studies, that health information orientation and health information efficacy are positively correlated with community participation. Furthermore, community participation is linked with prevention orientation, health beliefs, and health behaviors. Based on the findings, theoretical and pragmatic suggestions are presented.Keywords
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