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Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
Home
Publications
Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
EA
Eric J. Arnould
Eric J. Arnould
MW
Melanie Wallendorf
Melanie Wallendorf
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1 November 1994
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 31
(4)
,
484
https://doi.org/10.2307/3151878
Abstract
No abstract available
Cited by 367 articles