Conventional and Islamic Banks: Patronage Behaviour of Jordanian Customers

Abstract

In recent years financial institutions, marketing researchers and public policy makers have recognised that behavioural analysis is vital for understanding bank customers. Most studies so far have focused on understanding the behaviour of customers of commercial banks in developed economies. Very little research has been undertaken concerning bank customers′ attitudes and behavioural characteristics in developing countries. The purpose of this study is to understand customers′ attitudes, beliefs and perceptions about the services offered by conventional and Islamic banks in Jordan. The information presented here will provide Jordanian bank executives and public policy makers, and other developing country executives, with insights into the kind of services bank customers find most appropriate to their banking needs.