Examination of Factors Affecting Driver Injury Severity in Michigan's Single-Vehicle–Deer Crashes

Abstract
Michigan is plagued by more than 60,000 deer–vehicle crashes on an annual basis. Although the majority of these crashes result in property damage only, a substantial number lead to significant injuries and fatalities, illustrating the need for a better understanding of the many interrelated factors that affect crash severity. A database of all single-vehicle deer–vehicle crashes (DVC) reported to Michigan law enforcement agencies between January 1, 2004, and December 31, 2005, was used to estimate a multinomial logit model of driver injury severity. Results revealed a number of driver, vehicle, and environmental factors that significantly influenced injury severity. Younger drivers were more likely to be injured as a result of a DVC, a possible indication of a lack of appropriate skills or knowledge on the part of these drivers when they encounter deer on the roadway. Female drivers were found to be at an increased risk of injury, as were drivers who had a passenger in the vehicle at the time of the crash. Seatbelt and airbag usage were found to be the most effective means of reducing the likelihood of severe injuries, although airbags did increase the likelihood of minor injuries. Impacting deer head-on and avoiding run-off-the-road collisions were also found to reduce the propensity of injury. Educational and enforcement initiatives, such as the “Don't Veer for Deer” campaign, may provide a cost-effective means of combating the DVC problem.