The Use of Research in the Formulation of Church Marketing Strategies

Abstract

This paper presents the use of marketing research within a church setting. The intended use of the research was to gather information from the existing church congregation that could be utilized in the formation of the church's marketing strategy. The paper includes a review of the extant church marketing literature, the use of ANOVA and frequency distributions in the research methodology, and a discussion of the results. The results showed statistically significant differences among age groups relative to both Sunday School and Worship Service attributes.