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Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences
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Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences
Overcoming the Early Entrant Advantage: The Role of Alignable and Nonalignable Differences
SZ
Shi Zhang
Shi Zhang
Arthur B. Markman
Arthur B. Markman
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1 November 1998
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 35
(4)
,
413
https://doi.org/10.2307/3152161
Abstract
Prior research has focused on early entrant advantage rather than on theories that explain and predict how late entrants can surpass the early entrant's per...
Keywords
EARLY ENTRANT
NONALIGNABLE DIFFERENCES
ENTRANT ADVANTAGE
OVERCOMING THE EARLY
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Cited by 121 articles