Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands
Top Cited Papers
Open Access
- 31 October 2011
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 40 (7), 1153-1159
- https://doi.org/10.1016/j.indmarman.2011.09.009
Abstract
No abstract availableKeywords
This publication has 49 references indexed in Scilit:
- Exploiting the business opportunities in biotech connections: The power of social networksJournal of Commercial Biotechnology, 2007
- The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspectiveIndustrial Marketing Management, 2007
- Studying Online Social NetworksJournal of Computer-Mediated Communication, 2006
- Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicalsIndustrial Marketing Management, 2005
- The power of emotion: Brand communication in business-to-business marketsJournal of Brand Management, 2004
- Understanding B2B and the Web: the acceleration of coordination and motivationIndustrial Marketing Management, 2003
- Branding importance in business-to-business markets: Three buyer clustersIndustrial Marketing Management, 2002
- Building customer relations over the InternetIndustrial Marketing Management, 2002
- trends in Internet-based business-to-business marketingIndustrial Marketing Management, 2002
- Brand Values Related to Industrial ProductsIndustrial Marketing Management, 2001