Characteristics of Internet Users and Their Privacy Concerns
- 1 March 2002
- journal article
- Published by Taylor & Francis Ltd in Journal of Internet Commerce
- Vol. 1 (2), 1-16
- https://doi.org/10.1300/j179v01n02_01
Abstract
Concern about the privacy of online consumers is a global issue. Given the global nature of the Internet, companies planning and implementing e-commerce must understand the differences in privacy concerns of consumers in different cultures with different social/economic contexts to become effective in business. Motivated by this need, this study analyzes and compares the privacy concerns of online consumers in China and the United States, identifies major factors related to these concerns, and discusses the cultural/social/economic backgrounds of the related phenomena found in the study.Keywords
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