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Dimensions of Marital Roles in Consumer Decision Making
Home
Publications
Dimensions of Marital Roles in Consumer Decision Making
Dimensions of Marital Roles in Consumer Decision Making
HD
Harry L. Davis
Harry L. Davis
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1 May 1970
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 7
(2)
,
168
https://doi.org/10.2307/3150105
Abstract
No abstract available
Keywords
DECISION MAKING
MARITAL ROLES
CONSUMER DECISION
DIMENSIONS OF MARITAL
Cited by 83 articles