The effect of banner animation on fixation behavior and recall performance in search tasks
- 31 March 2012
- journal article
- Published by Elsevier BV in Computers in Human Behavior
- Vol. 28 (2), 576-582
- https://doi.org/10.1016/j.chb.2011.11.003
Abstract
No abstract availableKeywords
This publication has 10 references indexed in Scilit:
- Overt Attention and Context Factors: The Impact of Repeated Presentations, Image Type, and Individual MotivationPLOS ONE, 2011
- The effects of attention inertia on advertisements on the WWWComputers in Human Behavior, 2007
- High-cost banner blindnessACM Transactions on Computer-Human Interaction, 2005
- Processing of animation in online banner advertising: The roles of cognitive and emotional responsesJournal of Interactive Marketing, 2005
- Selection-for-action in visual searchActa Psychologica, 2005
- Visual Search Is Modulated by Action IntentionsPsychological Science, 2002
- Different Forced-Exposure Levels to Banner AdvertisementsJournal of Advertising Research, 2001
- Cognitive Impact of Banner Ad Characteristics: An Experimental StudyJournalism & Mass Communication Quarterly, 1999
- A Proposed Model for Explaining and Measuring Web Ad EffectivenessJournal of Current Issues & Research in Advertising, 1999
- How Advertising Works: What Do We Really Know?Journal of Marketing, 1999