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The Effects of Extensions on Brand Name Dilution and Enhancement
Home
Publications
The Effects of Extensions on Brand Name Dilution and Enhancement
The Effects of Extensions on Brand Name Dilution and Enhancement
Zeynep Gurhan-Canli
Zeynep Gurhan-Canli
DM
Durairaj Maheswaran
Durairaj Maheswaran
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1 November 1998
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 35
(4)
,
464
https://doi.org/10.2307/3152165
Abstract
No abstract available
Cited by 155 articles