Abstract
The aim of this contribution is to provide researchers involved in quantitative and qualitative cross-national comparative projects with a rationale and practical guidance for analysing socio-economic phenomena in relation to their institutional and socio-cultural settings. The paper tracks the shift in cross-national comparisons in the social sciences away from universalistic culture-free approaches to culture-boundedness, which has placed the theory and practice of contextualization at the nexus of cross-national comparative studies. It draws on a wide range of multinational and interdisciplinary studies to address a number of recurring questions, covering the selection of appropriate contextual frames of reference, the impact of the researcher's own cultural traditions, issues of equivalence of concepts and interpretation.