Measuring an Organization’s Change Readiness Regarding the Implementation of Corporate Social Responsibility

Abstract

To successfully implement corporate social responsibility within an organization, and to enhance proactive behaviors that support change, it is essential to ensure the members’ readiness for change. However, the question that often arises is how an organization’s level of change readiness can be measured. This paper describes the development of a change readiness evaluation framework based on a maturity model perspective that combines the Analytic Hierarchy Process with the Fuzzy Comprehensive Evaluation Method; the Delphi method is also used to reach consensus among the participants. This framework takes the relative importance of change readiness factors into consideration and provides detailed evaluation results for each category of factors. The uncertainty and subjectivity that is inherent in the human factor is also considered, and the maturity model approach helps to situate the organization’s change readiness maturity level on a spectrum. The presented case study aims to assess a bank’s readiness for change regarding the implementation of corporate social responsibility. The obtained results attest to an average change readiness maturity level and have several practical implications, such as the necessity of creating a targeted improvement roadmap in response to the evaluation results. Specifically, it revealed the necessity of enhancing the company’s structural factors as well as undertaking further improvement efforts regarding change communication and change recipients’ individual’s attributes.