A Cross‐Cultural Study of Credit Card Usage Behaviours: Canadian and American Credit Card Users Contrasted
- 1 February 1984
- journal article
- Published by Emerald in International Journal of Bank Marketing
- Vol. 2 (2), 45-57
- https://doi.org/10.1108/eb010739
Abstract
A number of insights are provided into the characteristics and attitudinal orientations of American and Canadian credit card users with indications that in both countries further growth in the development of credit cards is expected throughout the 1980s.Keywords
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