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Experimental Designs in Measuring the Effectiveness of Promotion
Home
Publications
Experimental Designs in Measuring the Effectiveness of Promotion
Experimental Designs in Measuring the Effectiveness of Promotion
WH
William S. Hoofnagle
William S. Hoofnagle
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1 May 1965
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 2
(2)
,
154
https://doi.org/10.2307/3149979
Abstract
No abstract available
Keywords
MEASURING THE EFFECTIVENESS
EFFECTIVENESS OF PROMOTION
EXPERIMENTAL DESIGNS IN MEASURING
Cited by 7 articles