Display Blindness?
- 18 April 2015
- conference paper
- conference paper
- Published by Association for Computing Machinery (ACM) in Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems
Abstract
Observational studies of situated displays have suggested that they are rarely looked at, and when they are it is typically only for a short period of time. Using a mobile eye tracker during a realistic shopping task in a shopping center, we show that people look at displays more than would be predicted from these observational studies, but still only short glances and often from quite far away. We characterize the patterns of eye-movements that precede looking at a display and discuss some of the design implications for the design of situated display technologies that are deployed in public space.Keywords
Funding Information
- ICRI Cities
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