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The Strategy of Consumer Motivation
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The Strategy of Consumer Motivation
The Strategy of Consumer Motivation
SB
Steuart Henderson Britt
Steuart Henderson Britt
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1 April 1950
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 14
(5)
,
666
https://doi.org/10.2307/1246944
Abstract
No abstract available
Keywords
STRATEGY OF CONSUMER MOTIVATION
Cited by 9 articles