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Pioneer Advantage: Marketing Logic or Marketing Legend?
Home
Publications
Pioneer Advantage: Marketing Logic or Marketing Legend?
Pioneer Advantage: Marketing Logic or Marketing Legend?
PG
Peter N. Golder
Peter N. Golder
GT
Gerard J. Tellis
Gerard J. Tellis
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1 May 1993
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 30
(2)
,
158
https://doi.org/10.2307/3172825
Abstract
No abstract available
Cited by 382 articles