Account portfolio analysis for strategy development
- 28 February 1982
- journal article
- Published by Elsevier BV in Industrial Marketing Management
- Vol. 11 (1), 53-62
- https://doi.org/10.1016/0019-8501(82)90034-7
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- The social psychology of industrial buying and sellingIndustrial Marketing Management, 1978