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The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification
Home
Publications
The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification
The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification
EF
Edward F. Fern
Edward F. Fern
JB
James R. Brown
James R. Brown
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1 January 1984
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 48
(2)
,
68
https://doi.org/10.2307/1251215
Abstract
Academicians have traditionally acknowledged that industrial and consumer marketing are different. A fundamental question raised in this paper is whether the im...
Keywords
TRADITIONALLY ACKNOWLEDGED
FUNDAMENTAL QUESTION
INSUFFICIENT JUSTIFICATION
INDUSTRIAL/CONSUMER MARKETING
MARKETING DICHOTOMY
JUSTIFICATION ACADEMICIANS
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Cited by 78 articles