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Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
Home
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Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
AS
Alvin J. Silk
Alvin J. Silk
GU
Glen L. Urban
Glen L. Urban
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1 May 1978
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 15
(2)
,
171
https://doi.org/10.2307/3151248
Abstract
No abstract available
Cited by 155 articles