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Towards holistic “front ends” in new product development
Home
Publications
Towards holistic “front ends” in new product development
Towards holistic “front ends” in new product development
AK
A Khurana
A Khurana
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1 January 1998
journal article
Published by
Wiley
in
Journal of Product Innovation Management
Vol. 15
(1)
,
57-74
https://doi.org/10.1016/s0737-6782(97)00066-0
Abstract
No abstract available
Keywords
NEW PRODUCT DEVELOPMENT
HOLISTIC
FRONT ENDS
Cited by 306 articles