From Monomodal to Multimodal Metaphors in the Portuguese sports newspaper A Bola
Open Access
- 1 June 2015
- journal article
- Published by FapUNIFESP (SciELO) in Revista Brasileira de Linguística Aplicada
- Vol. 15 (2), 403-420
- https://doi.org/10.1590/1984-639820156058
Abstract
Following our comprehensive study of conceptual metaphor occurrences in the Portuguese sports newspaper A Bola (ALMEIDA, 2013) and the research on multimodal metaphor (Forceville, 2008, 2009, 2012), the present paper aims to analyse multimodal metaphors, depicting Cristiano Ronaldo on the covers of this very same newspaper. We wish to uncover conceptual affinities or differences between monomodal and multimodal metaphors as far as their source domains are concerned, namely those of WAR and RELIGION (ALMEIDA, 2013). Upon confronting monomodal and multimodal metaphors, we have unveiled that source domains of multimodal metaphors appear to be more restrictive in comparison to the vast panoply of source domains in monomodal metaphors (ALMEIDA, 2013).Keywords
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