Using Partially Structured Attitude Measures to Enhance the Attitude-Behavior Relationship
- 1 February 2004
- journal article
- other
- Published by SAGE Publications in Personality and Social Psychology Bulletin
- Vol. 30 (2), 197-211
- https://doi.org/10.1177/0146167203259931
Abstract
This article recalls a classic scheme for categorizing attitude measures. One particular group of measures, those that rely on respondents’ interpretations of partially structured stimuli, has virtually disappeared from attitude research. An attitude measure based on respondents’ interpretation of partially structured stimuli is considered. Four studies employing such a measure demonstrate that it predicts unique variance in self-reported and actual behavior, beyond that predicted by explicit and contemporary implicit measures and regardless of whether the attitude object under consideration is wrought with social desirability concerns. Implications for conceptualizing attitude measurement and attitude-behavior relations are discussed.Keywords
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