The perceived value of social media marketing: an empirical study of online word-of-mouth in Saudi Arabian context
Open Access
- 30 March 2019
- journal article
- Published by Entrepreneurship and Sustainability Center in Entrepreneurship and Sustainability Issues
- Vol. 6 (3), 1512-1527
- https://doi.org/10.9770/jesi.2019.6.3(32)