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Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?
Home
Publications
Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?
Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?
MG
Meryl Paula Gardner
Meryl Paula Gardner
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1 May 1985
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 22
(2)
,
192
https://doi.org/10.2307/3151364
Abstract
No abstract available
Keywords
BRAND EVALUATION SET
AFFECT BRAND ATTITUDE
AD AFFECT BRAND
Cited by 178 articles