Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy
- 9 June 2015
- journal article
- Published by Taylor & Francis Ltd in Journal of Marketing Theory and Practice
- Vol. 23 (3), 287-302
- https://doi.org/10.1080/10696679.2015.1032395
Abstract
No abstract availableThis publication has 75 references indexed in Scilit:
- Applying the Environmental Propensity Framework: A Segmented Approach to Hybrid Electric Vehicle Marketing StrategiesJournal of Marketing Theory and Practice, 2010
- Improving the external validity of marketing models:: A plea for more qualitative inputInternational Journal of Research in Marketing, 2000
- Exploring the Subtle Relationships between Environmental Concern and Ecologically Conscious Consumer BehaviorJournal of Business Research, 1997
- Concerns for Environmental Issues and Consumer Purchase Preferences:Journal of International Consumer Marketing, 1996
- Green consumers in the 1990s: Profile and implications for advertisingJournal of Business Research, 1996
- The environmental value‐attitude‐system model: A framework to guide the understanding of environmentally‐conscious consumer behaviourJournal of Marketing Management, 1994
- Environmental sociology and global environmental change: A critical assessmentSociety & Natural Resources, 1992
- Public Environmental Knowledge: A Statewide SurveyThe Journal of Environmental Education, 1987
- Cluster Analysis in Marketing Research: Review and Suggestions for ApplicationJournal of Marketing Research, 1983
- Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorJournal of Marketing Research, 1981