The impact of perceived corporate social responsibility on consumer behavior
Top Cited Papers
- 1 January 2006
- journal article
- Published by Elsevier BV in Journal of Business Research
- Vol. 59 (1), 46-53
- https://doi.org/10.1016/j.jbusres.2005.01.001
Abstract
No abstract availableKeywords
This publication has 41 references indexed in Scilit:
- Corporate Social Responsibility: An Examination of Individual Firm BehaviorBusiness and Society Review, 2003
- Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence AgentJournal of Consumer Research, 2000
- On the Dominance of Moral Categories in Impression FormationPersonality and Social Psychology Bulletin, 1998
- The influence of firm behavior on purchase intention: do consumers really care about business ethics?Journal of Consumer Marketing, 1997
- Company Advertising with a Social Dimension: The Role of Noneconomic CriteriaJournal of Marketing, 1996
- The Persuasion Knowledge Model: How People Cope with Persuasion AttemptsJournal of Consumer Research, 1994
- Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser TacticsJournal of Consumer Research, 1994
- How does the congruity of brand names affect evaluations of brand name extensions?Journal of Applied Psychology, 1994
- The Nature and Determinants of Customer Expectations of ServiceJournal of the Academy of Marketing Science, 1993
- Congruence Relationships between Self Images and Product BrandsJournal of Marketing Research, 1969