Consumers prefer food labels with simple messages
- 30 April 2008
- journal article
- Published by RCN Publishing Ltd. in Nursing Standard
- Vol. 22 (34), 16
- https://doi.org/10.7748/ns.22.34.16.s21
Abstract
Calorie counts per serving are easier to understand than percentage terms Consumers across different population groups and countries prefer simple food labelling information on the front of packets, with further details printed on the back.Keywords
This publication has 1 reference indexed in Scilit:
- Consumer preferences for front-of-pack calories labellingPublic Health Nutrition, 2008