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The Use of Pledges to Build and Sustain Commitment in Distribution Channels
Home
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The Use of Pledges to Build and Sustain Commitment in Distribution Channels
The Use of Pledges to Build and Sustain Commitment in Distribution Channels
EA
Erin Anderson
Erin Anderson
BW
Barton Weitz
Barton Weitz
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1 February 1992
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 29
(1)
,
18
https://doi.org/10.2307/3172490
Abstract
No abstract available
Cited by 1442 articles