Finding sources of brand value: Developing a stakeholder model of brand equity
- 1 October 2005
- journal article
- research article
- Published by Springer Science and Business Media LLC in Journal of Brand Management
- Vol. 13 (1), 10-32
- https://doi.org/10.1057/palgrave.bm.2540243
Abstract
No abstract availableKeywords
This publication has 8 references indexed in Scilit:
- Evolving to a New Dominant Logic for MarketingJournal of Marketing, 2004
- Corporate branding and corporate brand performanceEuropean Journal of Marketing, 2001
- Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fogEuropean Journal of Marketing, 2001
- The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising AudiencesJournal of Consumer Research, 1999
- Changes in the theory of interorganizational relations in marketing: Toward a network paradigmJournal of the Academy of Marketing Science, 1997
- A Stakeholder Framework for Analyzing and Evaluating Corporate Social PerformanceAcademy of Management Review, 1995
- The Capabilities of Market-Driven OrganizationsJournal of Marketing, 1994
- What's in a Name? Reputation Building and Corporate StrategyThe Academy of Management Journal, 1990