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Services Marketing: the Arabian Gulf Experience
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Services Marketing: the Arabian Gulf Experience
Services Marketing: the Arabian Gulf Experience
MK
M. Sami Kassem
M. Sami Kassem
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1 March 1989
journal article
Published by
Emerald
in
Journal of Services Marketing
Vol. 3
(3)
,
61-71
https://doi.org/10.1108/eum0000000002494
Abstract
Services Marketing: the Arabian Gulf Experience
Keywords
ARABIAN GULF
EXPERIENCE SERVICES MARKETING
GULF EXPERIENCE SERVICES
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Open Access
Cited by 24 articles