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The Other Half of Marketing
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Publications
The Other Half of Marketing
The Other Half of Marketing
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Paul D. Converse
Paul D. Converse
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2 March 2012
book chapter
Published by
Springer Science and Business Media LLC
p.
73-80
https://doi.org/10.1007/978-3-642-27922-5_6
Abstract
No abstract available
Cited by 5 articles