Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers’ mobile viral marketing attitude, intent and behavior
Open Access
- 13 June 2011
- journal article
- Published by Springer Science and Business Media LLC in Journal of Targeting, Measurement and Analysis for Marketing
- Vol. 19 (2), 85-98
- https://doi.org/10.1057/jt.2011.11
Abstract
No abstract availableKeywords
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