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On the Assessment of Unidimensional Measurement: Internal and External Consistency, and Overall Consistency Criteria
Home
Publications
On the Assessment of Unidimensional Measurement: Internal and External Consistency, and Overall Consistency Criteria
On the Assessment of Unidimensional Measurement: Internal and External Consistency, and Overall Consistency Criteria
JA
James C. Anderson
James C. Anderson
DG
David W. Gerbing
David W. Gerbing
JH
John E. Hunter
John E. Hunter
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1 November 1987
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 24
(4)
,
432
https://doi.org/10.2307/3151392
Abstract
No abstract available
Keywords
CONSISTENCY CRITERIA
EXTERNAL CONSISTENCY
UNIDIMENSIONAL MEASUREMENT
ASSESSMENT
INTERNAL
Cited by 149 articles