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Benefit Structure Analysis: A New Tool for Product Planning
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Publications
Benefit Structure Analysis: A New Tool for Product Planning
Benefit Structure Analysis: A New Tool for Product Planning
JM
James H. Myers
James H. Myers
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1 October 1976
journal article
Published by
SAGE Publications
in
Journal of Marketing
Vol. 40
(4)
https://doi.org/10.2307/1251065
Abstract
No abstract available
Cited by 46 articles