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Bottom-up sales forecasting through scenario analysis
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Bottom-up sales forecasting through scenario analysis
Bottom-up sales forecasting through scenario analysis
CK
Cornelis A. de Kluyver
Cornelis A. de Kluyver
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30 April 1980
journal article
Published by
Elsevier BV
in
Industrial Marketing Management
Vol. 9
(2)
,
167-170
https://doi.org/10.1016/0019-8501(80)90024-3
Abstract
No abstract available
Keywords
NEW ZEALAND
SALES FORECASTING
PACKAGING
EFFECTIVE BOTTOM
SCENARIO
FORECASTING SYSTEM
SYSTEMATIC MANNER
LARGE NEW
ZEALAND PRINTING
Cited by 7 articles