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The "Deal-Prone" Consumer
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The "Deal-Prone" Consumer
The "Deal-Prone" Consumer
FW
Frederick E. Webster
Frederick E. Webster
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1 May 1965
journal article
Published by
JSTOR
in
Journal of Marketing Research
Vol. 2
(2)
,
186
https://doi.org/10.2307/3149982
Abstract
No abstract available
Cited by 73 articles