Post-Purchase Intentions for Organic Foodstuff
- 20 February 1998
- journal article
- Published by Taylor & Francis Ltd in Journal of International Food & Agribusiness Marketing
- Vol. 9 (3), 1-19
- https://doi.org/10.1300/j047v09n03_01
Abstract
The present study examines the way consumers form their purchase intentions for organic products using the concepts of perceived quality and value. A brief review on these concepts is presented and a comprehensive and testable definition of perceived value is given. A model of relationships among attributes, evaluations, pro-health and pro-ecological attitudes, and willingness to buy for organic foodstuff is then developed and explored empirically with respect to biological olive oil. The data provide support for the critical importance of perceived value to consumers' purchase intention. The discussion centres on implications for organically and naturally produced food.Keywords
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